
[ < back ]
The approach
Our approach to workplace safety issues is different because we help to identify some of the safety issues from the point of view of the people at the sharp end, i.e. the workers. We look in detail at the sorts of behaviours that need to change and identify the new behaviours to replace them.
That’s good as far as it goes. But what makes our behaviour-based safety approach different is the creative use of behavioural psychology thinking. We create a behavioural strategy to drive the compliance results we are aiming for.
Instead of simply being arbiters of good safety, management becomes actively involved in embedding it, by providing direction and clarity, exemplary safety compliance and the celebrating and positive reinforcement of good practice.
Which means that improvements stick. Reinforcement means that unremarkable gains at any one point in time can, given the long-term effect of our behavioural method, build to really major improvements in safety performance.
What’s more, instead of treating employees as units to be measured, we involve them in the monitoring process. Reinforcement means that they become active safety “disciples” rather than seeing safety performance as a boring “them and us” issue.
[ < back ]
